Yet Another Blog Restart plus Email Marketing Totally Bites

Welcome to the refresh of my blog. It’s still named the Locker 17 blog after my book, which is rapidly on its way to becoming a trilogy, but It’s not going to be one of those blogs that is only about promotion. So if you are looking for a blog where every post is about how you should buy my book, you’re at the wrong place. You should subscribe to a mailing list for that. Oh, wait I don’t have one. I’m going against every writing expert’s advice on this, but the truth is I loathe email marketing. Sure, I’ve subscribed to the occasional writer’s newsletter, thinking I could use the occasional tip, who hasn’t? The thing is it’s never the occasional helpful tip. It’s a barrage of unwanted messages flooding my inbox 10 to 20 times a day. Even if it is only weekly or monthly, it piles up behind the 10 to 20 a day emails and gets lost in the promotion folder I never look at.

Oh and one more thing about email lists, once you are on them you are a commodity. I see posts that say looking to trade lists of email subscribers on marketing forums all the time. So once you are on one you may end up on 20 without your consent. So you’re going to unsubscribe, then I’m going to freak, out why is everyone unsubscribing? Do they hate me? Do they hate how my newsletter says the same thing over and over, buy one of the books I have out? Are they even looking at them? Oh, wait of course they aren’t. Lots of people hate email marketing. If they are that interested they will seek out the information themselves. So while I will probably go over to the dark side and start email marketing one of these days, that day is not now. You can relax, sit back and enjoy this blog and all of its new goodness.

Okay, now that we got that out of the way I’m sure you’re wondering what this blog is going to entail. What’s its new direction? Okay, the short answer is I dunno. The long answer is if I limit myself to one specific niche, I will never keep the blog up. I know I’m supposed to position myself as an expert in something and blog about that, but I’m not. If I was then I would be too busy, doing symposiums, and lectures, and creating snappy power point presentations to even have a blog. So this blog is going to feature nostalgia and news. It will also have tips, tricks, and brilliant ideas. There will be random rants about pop culture, tangents that have nothing to do with anything, the occasional confession, and random bits about things only I find funny. There will be no clickbait slideshows, I swear.

So sit back enjoy, activate the RSS feed deal if you are so inclined, and get ready for fun.

Oh and one more quick thing. I should inform you that I have a new book: Beyond the Music out, and I have a new edition of Rock’n’Roll in Locker Seventeen out. The kindle version now has a table of contents. (FYI: The Smashwords version is not the new edition yet)

I’ve also tweaked my website a bit. It’s not a complete overhaul but a work in progress because I ran into some complications. You can see it here.

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